About Us

We took out a mortgage to build this.

Both our sweat equity and actual equity are in this. That’s how deeply we believe that we can help.

Finance Lobby was conceived, designed, built, and brought to market by a passionate group of high-performing mortgage professionals. In their careers, they personally experienced the pains involved in the endless chase of calls, mismatches, denials, fall-throughs, and so on.

At the same time, they also heard from their lender colleagues about time spent on calls about deals they don’t want and the frenetic chase to fill the quarterly bucket. Together, they realized that no one was successfully operating a marketplace to match supply with demand.

What we do

In the same way that Uber and AirBnB have revolutionized their respective industries by introducing technology that addresses supply and demand needs, Finance Lobby uses the same strategy to help commercial lenders stay competitive in today’s market. Watch the video to learn more.

Built by passionate CRE experts to empower the CRE community.

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Finance Lobby is Smart, efficient CRE software that matches lenders and borrowers with a level of granular accuracy never previously imaginable, all based on each individual’s lending criteria and the broker’s unique deal requirements.

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Our mission is to make sure you have all the options in the market that fit your unique preferences and criteria, so you can close deals more efficiently. Say goodbye to the endless calls and mismatches and hello to the Real Estate Financing Marketplace of your dreams.

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Since its launch, Finance Lobby has proven to put ease and joy back into the lending process and to help democratize professionals’ access to opportunities nationwide.

Our values

At Finance Lobby, our mission is to transform and modernize commercial real estate financing to make finding perfect-fit deals easier for all involved.

Our values guide everything we do and every decision we make on the road to making that mission a reality.

User-focused

We view all that we do through the lens of Commercial Real Estate professionals and how we can make your life better.

Committed

We are devoted to changing the way Commercial Real Estate financing is done.

Driven

Good enough is never enough, we’re continuously pushing for better results for you.

Growing

Incremental change leads to big transformations. Whether it’s community size, skills, headcount or any other metric, our growth mindset is the catalyst that builds your business and ours.

Resilient

Changing an industry is tough, there are more walls than doors but we see the obstacles as opportunities to improve. Failure is part of the process and we push through it.

Innovative & Efficient

Whatever we can innovate about CRE financing, we do innovate by using the latest tech and tools. We put actionable information in your hands as quickly as possible.

Collaborative & Community-oriented

We go further together; we collaborate internally to work smarter and we collaborate with you to constantly understand how and where we can improve the process.

As seen in

Finance Lobby Enters Open Beta, Opening Its Commercial Loan Platform to More Brokers and Lenders

“Finance Lobby states that as 2022 progresses, it will work to help more CRE brokers and lenders make the transition to its online commercial loan platform. “Our aim is to introduce more efficiency into the industry so that its professionals can work faster and be nimbler.”

Finance Lobby Enters Open Beta, Opening Its Commercial Loan Platform to More Brokers and Lenders

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Finance Lobby Enters Open Beta, Opening Its Commercial Loan Platform to More Brokers and Lenders

“The lender was matched to a relevant deal and had all of the information needed to make the competitive quote. The broker got exactly the terms requested. Currently, each deal is receiving an average of four competitive quotes.”

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Read on Bloomberg

Finance Lobby: Exploring Efficiency Possibilities of New Technology in the CRE industry

“CRE will continue to see the introduction of next-generation technologies, like Finance Lobby, which will enter the market and cause disruption. This has been seen in nearly every other industry; it’s only logical that this will happen with CRE as well.”

Read on Yahoo! Finance

Finance Lobby and Its Benefits for Commercial Real Estate Brokers and Lenders

As reported by McKinsey & Co., “Given the potential for transformative changes [in a post-coronavirus environment], real estate players will be well-served to take immediate action to improve their businesses but also keep one eye on a future that could be meaningfully different.“

Read on Digital Journal

Finance Lobby’s Online Marketplace Model for CRE Benefits the New Normal Real Estate Trends

According to Forbes, CRE transaction volumes in the first ten months of 2021 rose 64% from the comparable period in 2020, and the trend seems to be continuing to rise exponentially in 2022.

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Read on Apple News+

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Finance Lobby: Exploring Efficiency Possibilities of New Technology in the CRE industry

“Many insiders attribute this inefficiency to the industry’s outmoded infrastructure. Investment in CRE technology innovations, a record-shattering $32B in capital investment in 2021, has the potential to revolutionize the industry.”

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Read on Business Insider

The First of Its Kind: How Finance Lobby Improved Commercial Real Estate Financing in 2021

“Simply put, we know how valuable your time is, so we’d love to give more of it back to you,” says Kelly Wagman, Chief Marketing Officer of Finance Lobby.

Read on Apple News+

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Finance Lobby’s Digital Marketplace Solves One of Commercial Real Estate’s Biggest Problems

“Digital marketplaces are changing the way we purchase everything from cars to homes to vacations. And now, they’re shaking up the commercial real estate world, too.” Finance Lobby CMO Kelly Wagman explains.

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Read on MarketWatch

Finance Lobby: A Revolutionary Digital Marketplace for Commercial Real Estate Deals

“…building on supply and demand as a base economic principle, facilitating a more seamless interaction between the parties involved, streamlining the transaction process, and removing unnecessary roadblocks.”

Read on Apple News+

(subscription required)

The First of Its Kind: How Finance Lobby Improved Commercial Real Estate Financing in 2021

Finance Lobby added 2,000 lenders of all types; community banks, credit unions, and large national banks to provide coverage in all 50 states and every county.

Read on Digital Journal

Finance Lobby: A Revolutionary Digital Marketplace for Commercial Real Estate Deals

The founders have successfully taken advantage of the new B2B paradigm and geared up a traditional industry to thrive online.

Read on Digital Journal

 

 

Finance Lobby’s Online Marketplace Model for CRE Benefits the New Normal Real Estate Trends

According to Forbes, CRE transaction volumes in the first ten months of 2021 rose 64% from the comparable period in 2020, and the trend seems to be continuing to rise exponentially in 2022.

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Read on The Los Angeles Inquirer

Finance Lobby Offers Unprecedented Convenience for Commercial Real Estate Financing

“We already have 3,000 lenders on the Finance Lobby marketplace, covering every state and county in the U.S. Now, brokers can find competitive quotes from numerous sources and lenders have access to a virtually unlimited number of prospects all in one place.”

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Read on The Los Angeles Entrepreneur

Finance Lobby is being recognized as one of the top 50 admired companies to watch in 2022. Watch the video to learn why.

Testimonials

Adam Sexton

Your service is excellent! I found everything was laid out nicely and easy to use. I look forward to working together on this deal and many more.

Dale Bushman

I appreciate you sending this opportunity to me. So far, your system seems pretty straightforward and easy to use. I’m looking forward to hearing back from the potential borrower.

Joseph DeMayo

I was very impressed by the tool. Very easy to use and covered all aspects.
I’m excited to work more with Finance Lobby and finding deals Citizens can help with!

Rick Mitchell

Thanks for the walk-through with the Finance Lobby website. It was really simple to navigate through and create a soft quote. I look forward to seeing more!

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