About
Built for the deal.
Used by people who close it.
The story behind Finance Lobby, and what people closing deals on it have to say.
Our story
Why we built Finance Lobby.
Not a founder bio. Not a milestone timeline. The honest version of how the platform came to exist, and what we’re still trying to fix.
CRE financing was a black box.
A broker would email one deal to 40 lenders and hear back from fewer than ten. Deals took months to close, when they closed at all. The right lender for any given deal was out there. Finding them was the problem.
Too many good deals were dying in the gap.
Not because the right match didn’t exist. Because there was no way to find it. Every other industry had been rebuilt around this exact problem. CRE financing hadn’t.
So we built the platform we needed.
One place where brokers, lenders, and borrowers run every part of the deal together. No email threads. No spreadsheets nobody can find. Just the work, moving the way it should.
Underwriting in minutes, not days.
Drop a 40-page OM into the platform. Get a complete Underwriting Sheet in minutes. The AI handles the math. You keep the judgment.
Matching that actually matches.
The engine learns what every lender actually quotes: by asset class, geography, leverage, and rate. A deal only reaches the lenders who would fund it. Less outreach per deal. Faster, better-matched responses.
Where we are today.
$40B+ in deals transacted. 13,000+ verified lenders. Brokers, lenders, and borrowers running active deals every day. We ship new features every week, because fixing CRE financing isn’t close to finished.
$40B+
Deals transacted
13,000+
Verified lenders
“The process was easy and user friendly. The customer service was excellent.”
Jeff Sullivan
Lender, Sullivan Bank
“Very easy to use and covered all aspects of the deal.”
Joseph DeMayo
Lender, Citizens Bank
“The process went really well. I met a good lender I would use again.”
Damien Brayboy
DCM Lending Group
Add your story to the list.
Run a deal in minutes. Or have us walk you through it.